events &
installations
üi küiı — music performance & cultural project
role: executive co-producer
location: almaty, kazakhstan
audience: 1,500+ attendees | 3M+ campaign reach
as executive co-producer, i oversaw the full production cycle — from concept development and budgeting to PR, SMM strategy, and merchandise design. i also managed brand partnerships, including securing Jägermeister as a sponsor for the second performance and leading the integration process.
üi küiı is a contemporary music performance that brings together young musicians, poets, and sound artists to explore themes of modern identity, memory, and belonging through experimental sound and visual storytelling. the project reimagines traditional kazakh musical forms through electronic production, spoken word, and live performance.
within the project, Galya Bisengalieva — a London-based violinist and composer known for her work with Warp Records and her experimental approach to classical music. her participation added an international perspective and a deep emotional texture to the performance, bridging Kazakh roots with global avant-garde sound.
ŞUAQ — rave series & sonic exploration
role: executive producer
location: almaty, kazakhstan
audience: 3,000+ attendees | 5M+ campaign reach
i co-developed the concept, curated stage and spatial design, and led production. the project also collaborates with media artists, introducing visual installations, video art, and mapping on natural rock formations, turning each event into a dialogue between music, light, and landscape.
SUAQ is a series of raves exploring the electronic sound of central asia and its connection to place, culture, and emotion. each edition takes over a new architectural or natural space
— from a soviet canteen UFO, to the marble hall at the house of officers, to an open-air rave in charyn canyon national park — the first of its kind in kazakhstan.
project supports regional electronic producers and shapes a new language for the underground scene in Central Asia.
Vilhelm Parfumerie — Immersive Performance at The Ritz-Carlton Gallery
role: creative producer & event manager
location: astana, kazakhstan
deliverables: concept execution, event management,
guest coordination
the production included full creative coordination, event logistics, and personalized guest invitations, ensuring the experience unfolded as both theatre and scent ritual.
an immersive performance for Vilhelm Parfumerie, hosted at The Ritz-Carlton Gallery in astana. the event combined scent storytelling and movement theatre: an independent astana-based troupe created a series of wordless performances, interpreting the stories behind the brand’s most iconic fragrances through body and dance.
as the perfumer narrated the origins of each scent, the actors embodied its emotion — moving through the gallery together with the guests, transforming the space into a living, breathing fragrance journey.
Yandex Cup — “Code of the Steppe” Performance
role: сreative co-producer & аrt director
location: almaty, kazakhstan
deliverables: concept development, art direction,
team curation, performance production
creative production of a music and theatre performance for the international programming championship Yandex Cup 2023, held in almaty. the event brought together over 100 finalists from around the world and explored the connection between technology and art through an immersive cultural experience.
the performance, titled “Code of the Steppe”, was developed in collaboration with the independent music collective qazaq indie
and a group of local artists. the concept reimagined the idea
of “code” as a cultural language that links past, present, and future.
musicians, poets, and performers interpreted the stories of Kazakhstan through movement, traditional instruments (kobyz, zhetygen), and electronic sound. the result was a dynamic performance where art, code, and culture intertwined, reflecting the spirit of creation that defines both programmers and artists.
ZVUK × Draaimolen — Immersive Sound Installation “ÜN”
role: concept author & online co-producer
location: kazakhstan / netherlands
deliverables: concept development
an immersive sound installation created for the collaboration between ZVUK and the dutch festival Draaimolen, developed under the curatorship of re.yurt.
the concept was developed and co-produced remotely, merging traditional acoustic principles with contemporary sound art. ÜN invited participants to listen, share, and contribute to a growing sound archive of presence and connection.
the project, titled “ÜN” (meaning “sound” or “voice” in Kazakh), explored listening as a collective act and sound as a bridge between people and place. set inside a traditional kazakh yurt, the installation captured conversations, laughter, poetry, and ambient sounds — weaving them into a living audio composition.
ONLY — store opening
role: creative producer & location strategist
location: astana, kazakhstan
deliverables: store concept, renovation supervision,
opening program
scouted a strategic location in astana, oversaw the store renovation and interior detailing, and developed the full program for the grand opening. curated and coordinated subcontractors (construction, interior, lighting, signage), ensured all design elements aligned with brand identity.
the opening program included performances, activations, and guest flow planning to create a memorable launch moment. the goal was to not just open a store, but to set a cultural touchpoint — making ONLY in astana a hub for fashion, community, and experience.
merch &
collaborations
Yandex Go Kazakhstan — nauryz merch
& influencer campaign
role: creative producer
location: kazakhstan
deliverables: merch
the idea drew on the tradition of sharing something sweet during nauryz as a gesture of kindness and good energy for the year ahead. in collaboration with a local artist, the concept was reinterpreted in a playful, modern way — through national-style lollipop holders and branded chupa chups that became cheerful symbols of celebration.
distributed through influencers and social media, the project connected cultural symbolism with light humor and local design aesthetics.
Merch Collaboration
with Al Basty
role: creative со-producer & curator
location: almaty, kazakhstan
deliverables: concept development, creative direction
development and drop of a limited merch line together with Al Basty
— a Kazakh avant-garde designer known for her raw visual language and exploration of myth, femininity, and identity.
the project involved curating the concept and leading the creative process, resulting in a long-sleeve collection for a creative collective. the collaboration merged experimental fashion aesthetics with local cultural codes, transforming everyday pieces into a statement of shared artistic identity.
Alternativa by inDrive
— school merch design
role: creative producer & concept curator
location: bukhara, uzbekistan
deliverables: t-shirt, tote bag, notebooks, pens,
and badges
merch design for the Alternativa by inDrive Film School, an educational program for emerging documentary filmmakers. the collection was created in collaboration with almaty-based designer Ayan, known for his work with embroidery and detail-oriented craft.
the concept features a print depicting a filmmaker observing a growing flower through the camera lens — a metaphor for young directors taking their first steps in documentary storytelling, nurturing ideas with patience and curiosity.
video production
Üi küiı
— animated shorts series
role: creative producer
location: kazakhstan
deliverables: team assembly, animation production,
creative coordination
work included assembling the creative team, curating animators, and overseeing production to ensure each story carried its own tone while contributing to a shared narrative about cultural continuity and modern identity.
as part of the Üi küiı festival program, a series of short animated videos was produced — each reinterpreting kazakh traditions through a unique visual and emotional lens. every piece was created by a different animator, giving the collection its distinct rhythm and diversity.
Lenovo × LULU:
video production for instagram
role: creative producer
location: boszhyra, mangystau, kazakhstan
deliverables: concept development,
on-site production, short-form video content
the concept drew on the contrast between technology and nature, showing how self-expression and creativity exist beyond urban boundaries. lenovo’s devices became tools for exploration and documentation, while LULU’s minimal, tactile aesthetics reflected purity and connection with the environment.
a visual collaboration between Lenovo and LULU, a niche beauty store from kazakhstan. the project was filmed in boszhyra, one of the country’s most striking natural landscapes — a place that feels both ancient and futuristic.
project supports regional electronic producers and shapes a new language for the underground scene in central asia.
RMS Beauty
— video production
role: creative producer
deliverables: concept development, production management, post-production supervision
video production for RMS Beauty, an international clean beauty brand known for its minimal, natural aesthetic and focus on sustainable ingredients.
the project focused on creating visually refined, intimate content that reflected the brand’s philosophy — beauty as authenticity. the production process included concept design, casting, on-set direction, and post-production oversight, ensuring that light, texture, and tone conveyed the understated elegance at the heart of RMS Beauty.
Yandex Go × FC Kairat — social media video production
role: сreative producer & scriptwriter
location: almaty/astana, kazakhstan
deliverables: 3 short-form videos, concept development,
editing supervision, scripts
video production for Yandex Go Kazakhstan as part of the brand’s collaboration with FC Kairat and the match
Kairat vs. Real Madrid in Almaty.
the project included three social media videos developed for Yandex Go’s digital platforms — from concept and scriptwriting to creative direction and post-production supervision. each video aimed to capture the excitement of the event and highlight the brand’s local partnerships through a dynamic, fan-centered storytelling approach.
Alternativa by inDrive — film award public talks
role: creative producer & account manager
location: almaty, kazakhstan
as creative producer, responsibility included shaping the project concept, curating the content and hosts, assembling and managing the remote creative team, and overseeing all stages of production and coordination online. the result was a series of thoughtful, well-structured talks that created space for honest dialogue on urgent regional issues.
public talks for the Alternativa by inDrive film award, an international initiative by inDrive supporting independent filmmakers from the global south and highlighting stories that challenge social and cultural norms.
the series took place offline in almaty and featured bilingual discussions (russian / kazakh) with directors, activists, historians, and journalists. conversations explored themes such as gender-based violence, social justice, and the transformation of traditional norms in central asia.